Search Engine Optimisation commonly known as SEO is the strategy of boosting your website ranking in the Google search engine results for your chosen and targeted keywords and keyphrases. SEO is implemented on-site and off-site each having a synergistic effect with and affecting your desired growth in traffic to your website and ultimately increasing sales or conversions in large numbers.
EGIR offer both on-site SEO and off-site SEO packages, maps and consulting that will boost your website ranking for your keywords and keyphrases giving you a good Return on Investment. Using tried and tested techniques, methods and methodologies your website will experience significant improvements in the search engine listings.
Successful SEO is built on a formula that once you’ve internalised, you can roll out on any website and in any market and compete or even obliterate the big boys. Halfords for example have a budget 100 times bigger than mine yet why are they not at the top of the search engines for every conceivable term in the parking sensor, car audio, camping, bike and car accessory market? They might have the budget but unless you know what to do with it, it’s pretty useless.
Having not only the experience but also some key associations with the world’s top SEO’s means that I’m constantly on the cutting edge so as soon as a new strategy comes out, I hear about it fast. This would literally take you years to find out. If you count on the forums currently for your SEO knowledge, forget it as most people on forums post incorrect and negative information on purpose to throw you off their SEO scent.
Not only does Top 10 Google exposure generate you sales and traffic en masse, it can make your company a household brand name in your industry, equally having a positive effect on your offline sales too.
The SEO foundation and formula for Google, MSN and Yahoo the big 3 engines is always the same and Parking Dynamics sites use this formula:
Phase 1: On-Site SEO
On-Site SEO Basics:
- Lots of high quality keyword and keyphrase rich and fresh content. Duplicate or plagiarised content is frowned upon by Google and the original content always scores the higher and if you’re not careful and you do steal content then you could even get dumped out of the engines.
- Strong on Page Meta Tags.
- Strategic site design, structure and template that follows the 3 F’s – Fast, Functional and Familiar formula.
- An easy to follow path for the search engine spiders and bots, ensuring the centre container loads first and then the header, footer and sides.
- Page Rank Optimisation and using key strategies like the NoFollow tag (See image below). This passes Google Page Rank around your site structure to key pages and blocks non key pages from using up this valuable Google PR juice. Parking Dynamics is currently a PR3.
- Using key internal linking strategies to gain indent listings in the Google search results. Indent listings equals more search result real estate which in turn results in more clicks.
- The use of related terms within your content as this gives you an edge. Terms like car parking, sensor, ultrasonic, accident, reversing, etc, all add to the Google attraction as it deems you an expert and content machine.
Phase 2: Off-Site SEO
Off-Site SEO Basics:
Ultimately the more 1-way incoming links you have pointing to your site and key pages the higher you will score in the search engine rankings. However it’s not that easy. This formula only works if the on-site SEO is rock solid too, one without the other and forget it, you need a strong mix of good on-site and good off-site SEO.
Organic Link Building (A Big Bonus)
Once a website launches, if it’s good and newsworthy and people like the product and/or the design, etc, it becomes more popular and the brand gets exposure as people who have websites or use websites like blogs and forms start to talk about you. And from this, links are built naturally and the more exposure you get the more natural and FREE links people will make to your site.
This is called Massive Momentum! You’ve heard the scenario of the snowball rolling down a hill, this is it! And when building a website it’s a good idea to choose a domain name with the main keyword and then brand it. So when people naturally link to Parking Dynamics, they will typically use ‘Parking Dynamics’ or ‘Parking Sensor’ in the anchor text (the link pointing to the websites). This is key as mentioned above.
Based on the above point if you can highlight something that is newsworthy or buzzworthy about your website and/or product then you can get a viral effect going.
Main Keyphrases V’s Long Tail Keyphrases
When doing keyword research you’ll typically get 20% of your keywords with big search volume numbers (Main Keyphrases) and you’ll get 80% of keyphrases that are much smaller in comparison (Long Tail keyphrases). This basically means that if you go after the Long Tail keyphrases (the lesser used keyphrases) you can get more traffic, as when you add these up they swamp the main keywords. If entering very aggressive and competitive markets this strategy is key.
- Main Keyword Example: parking sensor
- Long Tail Keyword Example: car rear parking sensor reverse system
Typical Ranking and Sales Pattern of a well SEO’d Website:
Months 1 to 3: During this period Google has to a) find your new site, b) spider it and c) rank it. Typically just the home page and some top level pages get ranked with more and more deeper pages getting ranked towards month 3. Pages that are listed in the Google results at this point are typically low ranking and can bounce about between page 25 and page 5 with no random pattern. Some even go in and out of the index and back in again. By month 3 if you have run a solid and consistent SEO strategy you can begin to get some top 20 and higher results.
Months 3 to 6: You start to make some good gains in the results at the 3 month mark up to month 6 depending on the aggressiveness of the SEO strategy. Top positions for your Main Keyphrases are definitely achievable during this period and Long Tail Keyphrase top positions are easily achievable.
Months 6 to 12: By this point you should be making good gains on your competition if not overtaking them in the search ranking race and this ultimately depends on the competitiveness of the market and keyphrases targeted in addition to your SEO strategy. If you are targeting the global engines like Google.com you will start to get some top 10 plus rankings for long tail and main keyphrases.
Months 12 to 18: By this period you should be well in control of your local and targeted market for example Google.co.uk and UK visitors. The race for the Global engine rankings will be gaining good ground into the top 5 positions and number 1 results are definitely achievable depending on the competition, market and keyphrases targeted.
Months 18 +: Total and market dominance across the .co.uk search engines and the global .com search engines is easily achieved by month 18. This is when sales start to explode on a UK and International basis and you will never look back. Your natural organic momentum will be carrying you to heights that at month 3 seemed like they were impossible. Visitors will be landing on your website from all over the internet with natural links being built up to a rate of 1K to 5K per month depending on your product and market.