When you were printing a book, there were a number of issues to contend with and consider. What size would the book be, what sort of paper would be used, what sort of cover would be used and would there be black and white or colour illustrations, if any illustrations at all? These are all questions that needed to be answered and different people would have different opinions on what was right. Cost is always an issue and this would sway some people whereas the style and impact of the book would be an issue for others. Creating a book could be a difficult process but creating an e-book for eReader devices isn’t any easier.
If you are involved in the e-commerce market or are looking to make your way into the market, it would be sensible to consider the positives and negatives of publishing to eReader devices. Even if you do not have books to sell, you could be able to provide e-books or even catalogues for customers, providing another point of contact with your customer base. Reaching out to as many relevant people as possible should be hugely important for e-commerce retailers and providing content for eReader devices makes sense. In the United States, blog owners can have their content made available on the Kindle so even if you only have a blog for your products, services and company, you could benefit from providing fresh and strong content.
eReader devices are everywhere
It has to be said that eReader devices and the e-book market has exploded in recent years. Not only have these new devices been embraced by so many in the book community, they have brought a lot more people into the world of books who were lost or not interested previously. In an age where internet connection makes it easier to reach out to groups of people, the eReader community is getting stronger all the time. One of the reasons for this strength is that there are so many options to choose from and if you are looking to communicate with people, you need to be aware of the different eReader devices, their users and how best to communicate with them.
When it comes to eReader devices, there will be many people who use the term Kindle as a catch-all for an eReader. The popularity of the Amazon device has become so strong that the device is almost used like Hoover or Xerox, describing the industry or the action as opposed to one branded product. Thanks to the easy availability of books from the Amazon Kindle store and the competitive price of the Kindle itself, it is easy to see why so many people have flocked to this eReader device. The success of the Kindle owes a lot to some intelligent marketing by Amazon. The Kindle itself is sold at such a low price that Amazon do not make a profit from the individual machines. This would normally be the kiss of death for a company but with Kindle users buying content for their eReader device from the Amazon store, the company is making more money through e-book sales.
eReader devices are not just about e-books
In saying that, the Amazon Kindle Touch and the Amazon Kindle Fire are great devices which offer much more than just e-books. It is possible to connect to the internet or watch movies on these devices, placing them above the standard level of e-book devices.
In many ways, it is easy to see why many consumers compare the Kindle Fire or the Kindle Touch to the Apple iPad as opposed to e-book readers. There is a Kindle app for the iPad, allowing users to access all of their Kindle books and of course, Apple have their own iBooks store too. The iPad is obviously about a lot more than just an e-book reader but consumers looking for the full package will be swayed by everything that an iPad can offer. With a stunning array of apps, the iPad may be the most expensive tablet option on the market but its market share indicates that it provides its customer base with what it is looking for.
Other eReader devices are available
There are simpler eReader devices which focus more on the reading experience and eschew the more extravagant options of the afore mentioned devices. The Sony eReader and the Kobo are perfect examples of competitively priced, entry-level eReader devices which provide everything a consumer would be looking for with respect to an eReader device. If all you are looking to do is buy and read e-books, these options will satisfy your needs without the large price-tag that comes with many of the more advanced eReader devices.
It should also be remembered that there are apps that can be downloaded onto Android smart phones and tablets, increasing the e-book market further. This means that people without an eReader device can gain access to e-books, which is great news for the consumer and great news for any e-commerce retailer looking to reach out to customers.
Even if you don’t believe producing an e-book is something that is suitable for your e-commerce site, it may be that providing content for eReader devices will assist in reaching out to new customers in an easy and affordable fashion.