EGIR eCommerce Website Solutions, Software & Strategy

Maximising Sales Conversions is achieved by using essential, foundational and key components in alignment with solid website philosophy’s and strategies.

This gives EGIR websites an edge when compared to the average website regardless of business, market or niche.

All areas are covered from the initial design using clean balance, colours and alignment to using a structure and navigation not only for site users but also for the search engines maximising your SEO potential.

1 Page Checkout

On-site conversion subtleties are used throughout including but not limited too an industry leading and seamless 1 page checkout process that removes any resistance to buying and reduces shopping basket abandonment rate by up to 47%.

Payment Options

Choose from the leading payment processors such as Sage Pay, Paypal, Google Checkout, Streamline, Paypal, HSBC, Lloyds, TSB reducing your transaction fees by up to 27%. Also accept payments by phone, bank transfer, fax or post.

Split Testing

Enables you to test and track information, product pages and process variations head to head, giving you the definitive answer of which system or process to use. This can be applied to text, colours, images, prices, buy now buttons and even process like the checkout. This key data, feedback and results is based on simple numbers and by integrating Google Website Optimizer on your website you can cut your marketing budget in half overnight.

Integrated Funnel Testing

Using Google Analytics identifies exactly where and why in your website customers are leaving. Essential for your website checkout process to locate resistance and sticking points that result in a high percentage of dropped baskets. This simple metric can literally increase your conversion rate by over 100% within minutes.

Search Engine Friendly Components are the ultimate features, layout and navigation to EGIR websites.

Our websites are built from the ground up and utilise cutting-edge SEO modules and techniques allowing search engine spiders to easily and effortlessly rank pages on a a rapid but individual basis.

Search engines see and rank pages on their individual merits and the more pages equals the more entry points for your website visitors to find you. The more pages the better, simple.

On-Site Meta Data

is used to control and highlight what your pages are about while enabling you to individualise each specific SEO Turbo-charged page. They enable you to shout out to Google and the other major search engines that you have what your potential visitors are searching for. Simple use of specific META tags means your site is built on solid foundations.

Site Maps

integrated on your website give you an automated and express web page submission tool that informs Google and the other major search engines that you have just released fresh, new content in way of products, blogs or articles.

RSS

or Real Simple Syndication is a seamless delivery system of information to your subscribers and builds back links in the process. By writing blogs, articles, information, press releases and when adding products to your website they will instantly be sent via the RSS protocol direct to the desktop, pda, netbook or mobile phone of your customers, followers or subscribers.

Google Product Search

enables you to replicate your product catalogue for easy assimilation by Google Product Search so it appears in front of your target customer.

Site Structure

of the website information, products and pages is key in telling Google where to prioritise its ranking messengers (spiders or bots) and by integrating further specific direction methods in specific locations enables the accumulation of Page Rank (Google authority juice) and consequently prevents Page Rank Bleed.

Monitor & Analyse Sales patterns, trends using daily, monthly, yearly sales reports. You’ll have a clear picture of what sells with our advanced sales reporting.

See month-on-month sales figures, list your best performing products, locate your best customers, analyse product views per purchase, and much more.

Select your promotional products effectively using our cost price margin reports.

Integrated Google Analytics.

Want to know the number of visitors reaching your store? What they’re searching for? World-leading visitor tracking software Google Analytics integration provides you with valuable data on how users interact with your site. Learn which pages visitors favour or abandon to increase your conversions and profits.

Multi-Variant and Split Testing.

Do you have ideas that might improve the conversion rates of your product pages? Different text, colours, images, prices? Google Website Optimizer integration enables you to test your ideas, mathematically. Implementing optimised pages increases the value of your traffic without increasing your marketing budget.

Synchronise Your Stock

If tracking stock levels is important to your business, then our advanced stock management system will be music to your ears. Manage lines, sizes, colours, stock levels, availability information, all from a single page. Show your customers to see the latest stock information live on your product pages

Flexible Control

Operate from any PC and easy nav and usability

Easy Order Processing

Operations are a breeze for you and your staff be it in house or working remotely

Seamless Product Management

Upload, amend, etc, blindfolded

Live Preview

check and test work prior to going live

Optimum Sales, Support Communication

kept updated at all stages

Feature Rich websites give maximum flexibility, usability and options for you as the website owner but also for your customers when using the website.

EGIR E-commerce Websites using Juice Commerce are fully loaded ecommerce websites with every feature you could ever need including SEO modules and Systems that make this one ultra efficient model.

E-commerce Features & Systems include…

• Clean and SEO friendly design with SEO modules automated or through admin area to gain top rankings effortlessly in the major Natural Search Engine results: Google, MSN, Yahoo, etc.
• Brand New and Revolutionary 1 Page Checkout increasing conversions and reducing dropped baskets.
• Easy to use and sales oriented design and customer friendly layout.
• Simple to navigate admin area to access Orders, Reports, Returns, make Site Changes, etc.
• Printable Order Form to fax to suppliers or for transferring to email via clipboard.
• Automated post sale Email sequence for each status of an order keeping support enquiries to an absolute minimum.
• Email Tracking Number to customer upon dispatch.
• Manage Products: Add, amend, hide or remove products, change prices, etc, in a snap.
• Manage Info Pages: Add, amend, hide or remove info pages.
• Marketing Features: Deal of the week, Cross sells, Recommended products, etc.
• Checkout Features – 100% Secure, Flawless design with detailed step by step instructions to prevent dropped baskets.
• Order Confirmation Page displays Order Data to prevent post sale enquiries, Cross Sells, Customer Survey and Adsense that makes approx £100 a quarter.
• Email customers, print invoices, send out special offers, newsletter sign ups.
• Multiple Discount coupons (% or £) for customers so you run deals, special offers, give free delivery, etc.
• Comprehensive Sales Reports of sales per, day, week, month, country, etc.
• Product Reports of best selling products, most viewed products, etc.
• Exportable Statistical Reports to CSV, etc.
• Customer Account area so they can check orders, notes, products, etc.
• Newsletter Optin in Checkout with exportable CSV
• Trade area to set up a trade discounts (based on percentage or fixed amount) if you wish to add trade accounts. Literally takes 10 seconds.
• Banner Manager to display your hot products or services at the top of each category or other location.
• Multiple Currencies (GBP, Euro, Dollar)