Today lets talk e-commerce design.
Before you even think about getting your new e-commerce website designed, or your existing website re-designed, consider this …
Web Designers Are Not Created Equal. Here is what I mean.
Having the core ability to design for maximum conversions (sales), is pretty rare. Design is innate, it’s something you have or something you don’t, its that simple. I’ll prove this point.
How many websites do you class as exceptional with nice design, good usability, the website just works and so you return to the site time and time again, to buy your products?
1 website, maybe 2, 3 max?
Why is it that most e-commerce sites struggle from day one?
Well it all starts with the design. Design is a subconscious process for your visitor and prospect (your potential customer).
Design is the first visual element that new and existing customers notice on your website when they enter. As these processes are subconscious – and adding to the challenge, you only have approx 5-7 seconds to capture your visitor’s attention – your design has to be right or your visitor will leave, also known as bounce.
Bounce Rate is an online measurement that expresses the percentage of visitors who only see a single page on your website before leaving.
Good design means visitors will ‘stick’ and stay on your website and this is the difference between long-term success or imminent failure.
This all starts with hiring the right web designer for your project needs. Most designers simply do not have the innate ability to design great websites, which is why so many websites die a slow death in cyberspace.
Its critical to ask some key questions before hiring anyone to work on your website or e-commerce business.
With my new book E-commerce Get It Right! you’ll save years of frustration and hassle. Inside you’ll quickly learn how to hire a professional, reliable and affordable web designer or web developer. Its all covered in Step 3.
I speak from experience. Over a 5 year period I hired over 150 outsourcers (including designers and developers) and I can categorically tell you that very few have the real world skills that cut it, in high-level e-commerce web design.
Hiring a kick-ass web designer is absolutely essential to your e-commerce success. Get it wrong and your site will bomb!
Everything from great communication, good interpretation of your ideas, the ability to work with you and for your benefit as opposed to your designer working simply to bolster their own portfolio with scant regard for your online success. All these are critical traits to find in a web designer.
I guarantee, the information within E-commerce Get It Right! will save you months if not years of time, energy and money.
Learn how to hire a great designer, first time, every time. Grab your copy of E-commerce Get It Right! at www.ecommercegetitright.com