Today let’s talk traffic.
If you are just starting on your first e-commerce website project, take my advice – it’s best to hit the ground running by using long-term mass-traffic generating techniques.
If you have an existing e-commerce site you will want more traffic to get more sales, to ultimately make more profits.
Traffic simply means visitors to your website. Low traffic or traffic that is not targeted to your products, will result in zero or poor sales. This is one of the main reasons that so many e-commerce websites fail.
Your website needs visitors. Without targeted traffic your site will get lost in cyberspace gathering virtual cobwebs!
Don’t leave it to chance like the majority of website owners. Get assertive and on the front foot and invest in your traffic generation from today.
As the majority of web searchers use the Google search engine (approx 80%), it has majority market share with regards to web traffic. This is where you need to focus your traffic strategy as well engineered e-commerce sites are SEO machines.
The sole purpose of the Google search engine is to send targeted web users to appropriate and matching websites, your website. This is where your site needs to be. Top 10 is critical – anything under this and your traffic potential plummets.
So build your website Google Friendly – Give it some Google Love!
All this starts by focusing your content on the terms that your potential customers type into the search engines. The sad fact is, many websites fail to match their site content with the search terms that their prospects search for in Google. This is a crucial component to driving lots of free organic – also known as natural – search engine traffic to your website. It all starts with detailed keyword research.
When writing content for your website, especially on your home page, category and product pages, you need to target these specific keywords and key phrases – which your prospect will type in the Google search box – in order to get this traffic on to your website.
There are of course many other different ways to get hordes of ready-to-buy traffic to your new site such as PPC (pay per click) advertising, social media marketing, blogs, video, etc. However, it makes sense to start with solid foundations and a long term fre.e and organic search engine traffic strategy in mind.
In E-commerce Get It Right! I take you by the hand and detail how to maximize your web traffic generation, covering all of the key marketing strategies required to get hungry ready-to-buy traffic on to your e-commerce website.