Lets get straight into the lowest investment, yet most effective way of increasing sales.
Simplified, Conversions = Sales!
Once you get traffic (visitors) to your website, you have to do something with them. Are they taking action? Are you converting them, monetizing them, getting them to subscribe to your email list or selling them your products?
What is your Call to Action or Most Wanted Response? Let’s be clear – with an e-commerce website, you want the sale! As a minimum, you need to capture your visitors email address, get them to subscribe to your Blog RSS feed or have them click your Google Adsense advert when they leave your site – this is a ‘monetized’ exit click.
Hot Tip: Google Adsense is advertising that you can put on your site to make you money when visitors click it.
Average conversion rates in e-commerce suck. Approximately 0.7 out of every 100 visitors will buy your product.
Your website must have clear text, images, navigation, a clean design and a simple call to action (“add to cart/add to shopping basket”). Visitors must easily understand what you want them to do. If not, forget it – just one ‘CLICK’ and they are gone to your competitors!
So what strategy should you implement on your e-commerce website to turbo-charge conversions?
A clean, simple yet professional site design, based on a fast, functional and familiar layout. Build your navigation and structure with clear instructions and content. These are the things that will help increase your conversion rate – anywhere from 1% to 4% overnight!
Do the math – if you’ve been selling one product per day at $100, then overnight after making some subtle design, navigational and conversion changes on your website you could increase this to $400, without spending a cent more on off-site marketing. This equals – Easy Money.
With your conversion strategy, you need to take your site visitors by the hand from site entry to exit (after a sale) in as few steps as possible and as fast as possible, with the least resistance as possible.
Resistance can come from many areas such as poor design, poor content and poor navigation, in addition to poor product descriptions and common issues of poor trust and negative security.
There are many other areas of resistance that can severely hurt your sales, including your checkout process and sales funnel. I detail these in depth and the ways to fix them in E-commerce Get It Right!