No, the subject is not a joke! I mean it, are you hitting your customers on the back-end?
The majority of e-commerce website owners – do not know how, or just cannot be bothered to contact their customers, once they have bought a product from them. Big Mistake!
Back-end strategies are marketing methods for generating sales of additional products to an existing customer database or email list. Back-end marketing is critically important for long-term business growth and for the overall success of an e-commerce sales and marketing strategy online.
Back-end marketing is very inexpensive when compared to front-end (acquisition) marketing as the people you are marketing too are already your customers and so you already have their contact details. The largest investment of money was actually made in acquiring that customer on the front-end (the initial sale).
A key advantage to back-end marketing is that your response rates and conversions (sales) will be much higher because your customers already know, respect and trust you.
Despite the benefits of back-end marketing – low cost, higher conversions and higher profits – it’s the most underused and even ignored form of marketing strategy.
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