E-commerce software solutions are NOT all created equal. Look online, find websites you like, and make a note of features and modules that you want now and in the future. As mentioned before, if you get your full feature and module requirement list in the initial build, you will save money later on. Simply deactivate the features you do not need when you launch.
E-commerce Feature Ideas from an Exhaustive List of Possible Features:
Clean and SEO-friendly design with SEO modules all automated and editable in back-end admin area. Required to gain top rankings effortlessly in the major Search Engine results: Google, MSN, Yahoo, etc
Easy to use and sales-oriented design and customer-friendly layout
Individual customer account log-in area so they can check orders, notes, products, etc.
Simple to navigate admin area to access orders, reports, returns, make site changes, etc.
Manage products: add, amend, hide or remove products, change prices, etc., in a snap.
Manage Info Pages: add, amend, hide or remove info pages.
Printable order form to fax to suppliers or for transferring to email via clipboard.
Automated post sale e-mail sequence for each status of an order keeping support enquiries to an absolute minimum.
Email order status templates including email tracking number to customer upon dispatch.
Product features including product comparison module
Marketing features: deal of the week, cross-sells, recommended products, etc.
Order confirmation page displays order data (to prevent post-sale enquiries), cross-sells, customer survey and Adsense to make money on the exit click.
Email to customers, print invoices, send out special offers, get newsletter sign-ups
Multiple discount coupons (% or $/£/Euro/etc.) for customers so you can run deals, special offers, give free shipping, etc.
Comprehensive sales reports of sales per day, week, month, country, etc.
Product reports of best selling products, most viewed products, etc.
Exportable statistical reports to CSV format, etc.
Newsletter opt-in within the checkout with exportable CSV
Trade area to set up a trade discounts (based on percentage or fixed amount) if you wish to add trade accounts. Each trade customer can have a different discount applied.
Trade 30 Day invoices raised and emailed automatically.
Banner manager to display your hot products or services at the top of each category or other location.
Multiple currencies (Dollar, GBP, Euro, etc.)
Checkout features – 100% secure, flawless design with detailed step by step instructions to prevent dropped carts.
1 Page checkout could increase conversions and reduce dropped carts.
Integrated split testing, multivariate testing with reports.
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