Today we’re going to discuss taking control of your e-commerce marketplace and how you can become the leader and dominate. Ultimately generating bigger profits!
It’s crucial that you learn to shout the loudest and be heard above your competitors in your specific product category. I don’t mean in an aggressive way but in an assertive way that will fill your customers with ‘buying’ confidence.
However there is one important point: Shout loud only if your marketing message is ethical and professional.
If you plan to start an e-commerce website in the near future or if you already sell online with an existing e-commerce store, the question you need to ask is: are you number one in your market, are you top dog that everyone looks to for their product needs?
Thought not! So with that said let’s look at what you need to do, to become number one in your product category, market or niche.
Let me ask you 3 Simple Questions:
1) When you think of a Search Engine, who do you think of? Probably Google!
2) When you think of buying online? I bet it’s Amazon and eBay!
3) When you think of social media sites? Facebook & Twitter no doubt!
So what does this tell us? Essentially you need to be the dominant force so that anyone looking for the product you sell, thinks of you and your website.
Controlling Your marketplace:
When Tim Berners-Lee invented the World Wide Web, his idea was to create a space without rules and regulations that would be equal for everyone including e-commerce entrepreneurs. However, the opposite is happening and those with the biggest resources or category dominance are shouting the loudest and consequently making the most money.
‘Your Customers Want What You Are Offering, So Do Everything You Can to Give It to Them… Before Your Competitors Do!’
So the ball is in your court, go-pro and learn all you need to know about this key strategy or lose sales. This key strategy is one of my Foundational 4!
These four must-know, must-use principles are detailed in the section ‘Foundation Principles – The 4 Foundational Principles for e-commerce success!’ in my new book, released and hot off the press – E-commerce Get It Right!.
And you can get E-commerce Get It Right! in paperback on Amazon or a copy for your Kindle in the Kindle store or for your iPad in the iBookstore. Also available from B&N, Google Play or Kobo.